A Few Points on Link Building

Computer SEO Link Building

Link Building

As mentioned in a prior article, link building is one of the surest ways to increase the stature of your website. However, link building must be done properly otherwise it may lead to severe penalties against your site. In order to be done correctly, a substantial amount of time and effort must be invested in link building: you must satisfy relevancy guidelines, conduct research and usually generate original content. In this article we will discuss a few important points business owners must consider when they attempt to improve the quality of their website through link building.

In the world of SEO, authority (as measured by indicators such as page rank, page authority, domain authority, etc.) can be transferred by association. Link building follows directly from this premise: sites attempt to obtain links from other sites which already have high authority so that some of this preexisting authority may be “passed” back onto them. However, though this principle is simple enough to grasp, it is difficult to put into practice. First, you must verify that the sites you are seeking to build relationships with have sufficient authority; to do this you must download an SEO metrics toolbar which will enable you to view the quantitative metrics of sites. There are a variety of toolbars on the market from which you can choose.

Along with authority, you must also make certain that the sites you are trying to contact for links are sufficiently relevant. Relevancy is an exceedingly important concept in the link building process; if you obtain links from a site which is patently unrelated to the purpose of your website, you risk incurring penalties. There must be a clear connection between the site you are trying to build links with and your own site. For instance, if you operate an automobile repair shop, you should never attempt to build links with a site from a completely different industry, such as investment banking or pharmaceuticals. In SEO parlance, you want to build links which are “natural” – natural links flow logically from an organic relationship between two sites, whereas unnatural links appear forced and contrived. Relevancy requirements are becoming increasingly stringent and so it is very important that business owners avoid unnatural link building practices.

After screening for both authority and relevancy, the next step is to do the legwork in building relationships with your desired sites. As with any other type of relationship, link building is based on reciprocity: the sites you contact for link building will want some form of benefit if they agree to host your link. You can reciprocate for hosting your link in a number of different ways. One way is to offer original content for the other site: perhaps you contribute an article which is topical and has the potential to draw readership and drive traffic. Or, perhaps you can engage in a “link exchange” and so one of their links will be hosted on your website. Whatever path you take, creating relationships with authoritative sites can be a strenuous task and usually requires considerable effort and energy.

These are just a few points which business owners should be aware of if they are thinking about utilizing link building as a strategy to improve the quality of their website.

Business owners interested in learning more about SEO in general should check out this presentation by Huddleston Tax CPAs.

Five Tax Experts to Follow on Twitter

Tax is a field that changes constantly. The best way to navigate this field is with knowledge. By following and checking in with the experts on social media, you can be aware of changes as they happen. It will help you stay on top of what’s an extremely complex industry.TwitterBird

Here are our top five tax experts to follow on Twitter.

  1. @IRStaxpros

You will be happy to know that the IRS is also here on social media. It makes sense to follow the latest news straight from those who know tax best. They always tweet out changes to the tax system as they happen.

  1. @NATPTAX

The National Association of Tax Professionals is jammed full of articles and links to help you educate yourself on matters relating to tax.

  1. @NSATax

The National Society of Accountants is a fantastic resource for accountants. Nevertheless, even the average person can understand the basics of good accounting and how to take into account their taxes. Remember that accountancy and taxes go hand-in-hand.

  1. @taxfoundation

The Tax Foundation tweets out information relating to states and their taxes. This is a great little resource for finding out what’s going on in specific areas of the country.

  1. @thetaxdude

Neil Johnson is a tax expert based in Chicago. He tweets on how to deal with tax and how best to manage your money. What better way to learn about taxes than to go to someone who helps clients from all backgrounds manage it every day.

Image credit: mkhmarketing

NPR’s Social Media Experiment

Huddleston Tax CPAs is an accounting firm in Bellevue, Redmond and throughout the greater Seattle area.

This is Lauren Katz: https://twitter.com/laur_katz. She works for NPR and it was her idea to see what would happen if NPR “swapped humans for robots” late last month.

Katz’s idea came from manually tweeting out select stories from NPR’s RSS feed at night after they’d already been tweeted by the automatons. Apparently, people pick on the human touch and she noticed increased engagement with her manual tweets. This positive reception convinced her that livetweeting NPR’s entire tweeter feed for 5 days would be a good idea.

 

npr for redmond blog

 

“During the five days of manual updating, there were 142,219 visits to NPR’s website from @nprnews tweets — a 45 percent increase from the average (98,213) of the five weeks leading up to the experiment … Links tweeted by @nprnews were clicked on nearly 100,000 more times than links shared automatically the week before, information from its bit.ly account revealed. And the account gained 5,010 followers — about 14 percent more than the week before.”

Those are amazing numbers … and certainly a great PR stunt … which obviously you can’t rule out as a factor in the spike of followers and retweets, but a 45% increase? That’s huge, and more importantly it’s entirely organic and sustainable. Those followers, after all, were picked up fair and square–with engaging content.

There were some drawbacks, of course … Primarily, the intensiveness of livetweeting for a national news organization “every eight to 10 minutes.” Katz said:”…I found it really hard to write human tweets and keep up with everything else I was doing. I did it, and we were there all week, but it takes more manpower if we want to continue it.”

The  question then for NPR is how practical would it be to continue with livetweets? Maybe a mix of automatic RSS tweets and livetweeting?  What do you think? Leave us a comment in the comment section …

If you enjoyed this article, why not follow us on Twitter and friend us on Facebook while you’re at it? You can always expect interesting, engaging content on our blogs!

Source: http://www.niemanlab.org/2014/05/its-alive-what-npr-learned-from-turning-its-nprnews-twitter-account-from-a-bot-into-a-human/

Huddleston Tax CPAs of Seattle & Bellevue
Certified Public Accountants Focused on Small Business

(800) 376-1785
40 Lake Bellevue Suite 100, Bellevue, WA 98005

Huddleston Tax CPAs & accountants provide tax preparation, tax planning, business coaching, Quickbooks consulting, bookkeeping, payroll and business valuation services for small business. We serve Seattle, Bellevue, Redmond, Tacoma, Everett, Kent, Kirkland, Bothell, Lynnwood, Mill Creek, Shoreline, Kenmore, Lake Forest Park, Mountlake Terrace, Renton, Tukwila, Federal Way, Burien, Seatac, Mercer Island, West Seattle, Auburn, Snohomish and Mukilteo. We have a few meeting locations. Call to meet John Huddleston, J.D., LL.M., CPA, Tawni Berg, CPA, Jennifer Zhou, CPA, Jessica Chisholm, CPA or Chuck McClure, CPA. Member WSCPA.